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Wild places are rapidly disappearing, thanks to expanding humanity. Vast tracts of land are denuded of trees daily, chemically enhanced agriculture has replaced sustainable farming, and toxic industries appear to be able to pollute the planet unchecked in the name of profit and “progress.”

Warren Green & Associates is a niche marketing company dedicated to supporting those tourism ventures that show commitment to sustainable tourism, and to the environment – both natural and cultural – in which they operate, helping them gain and grow their share of the lucrative North American travel trade.

Warren Green’s extensive experience in both conservation and the travel industry allows him to tailor marketing activities to each company’s unique profile. As a young conservationist in the early 1980s, Green served as a volunteer field guide for the Wilderness Leadership School. During those years, he pioneered several wilderness trails, leading multi-cultural youth groups across the mountains of South Africa’s Western Cape.

His passion for wildlife and the outdoors led him to Sabi Sabi Private Game Reserve, which adjoins South Africa’s famous Kruger National Park. There, Green worked as a game ranger – escorting over 5000 travellers on photographic safaris – before becoming part of the lodge’s management team in the early 1990s.

Following a move to the United States in 2000, Green guided trend-setting companies to success in America. His captivating presentations, laced with first-hand anecdotes, catapulted products such as Sabi Sabi Private Game Reserve, Rovos Rail, Grootbos Private Nature Reserve and The Bushcamps Company into the travel industry limelight.

More than a decade of pavement pounding – from San Diego to Seattle, Vancouver to Toronto and Saginaw to Sarasota – yielded a comprehensive database of the US travel trade and, more importantly, nurtured the relationships essential to success in that market.

Warren Green & Associates offers the following services:

  • Consultation with product managers to help them reverse their negative impact on the environment
  • Conception of marketing strategies that target the North American travel industry
  • Assistance with tour operator consultant product training
  • Product promotion at niche trade shows and events
  • Management of retail and wholesale familiarization trips
  • Public relations

“The feeling was one of triumph, mixed with something else I couldn’t put my finger on. We had been tracking her for two days, following spoor and the alarm calls of birds and monkeys deep into the bush. Finally, we were rewarded by a twitch of tail disappearing into the grass and then, minutes later, by a full sighting. There’s nothing like a leopard. She looked at us with those potent eyes, seeming to glow in the magic light cast by the almost-setting sun.

It wasn’t until years later that I pinpointed the other feeling I’d had that day: Fear. My son had just been born and I was suddenly afraid that he might never have the chance to see and do what I had taken for granted during my years as a game ranger in South Africa’s Sabi Sand Reserve.”

Warren Green

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